The EU is investigating Shein for its 'addictive,' gamified service

Source: Business Insider

The EU is investigating Shein for driving addictive consumer behavior and selling illegal goods. Illustration by Jonathan Raa/NurPhoto via Getty ImagesThe EU is investigating Shein for having an "addictive design" and selling illegal products. The European Commission said Shein uses points and rewards for engagement, which jeopardizes consumer well-being.