Taco Bell is thriving with Gen Z. Its CEO says that's no accident.

Source: Business Insider

Mike Kemp/In Pictures via Getty ImagesTaco Bell's CEO, Sean Tresvant, says the brand's relevance with Gen Z is an intentional strategy. The Mexican chain leans hard into youthful cultural references with menu innovation and merch drops. It's paying off — as other fast food chains struggle, Taco Bell keeps posting positive comps.