Target’s forced-smile rule is creeping out shoppers as business struggles

Source: New York Post

Target’s latest bid to win back shoppers is leaving customers and workers deeply uncomfortable. The retail giant rolled out a new in-store rule late last year requiring employees to smile, wave and greet customers based on how close they are standing. The policy, internally dubbed the “10-4” program, has triggered backlash online from shoppers who say the forced cheer feels awkward and invasive.