Absolut is betting on brunch, not bottle service, as drinking habits shift

Source: Business Insider

Absolut Tabasco, a new spicy vodka collaboration,Rey Lopez for The Washington Post via Getty Images; food styling by Lisa Cherkasky for The Washington Post via Getty ImagesAbsolut partnered with Tabasco to launch a new spicy vodka, geared toward brunch cocktails. Although consumers are drinking less, an IPSOS poll found a rise in "daycap" drinking. Younger drinkers are shifting away from late-night drinking toward earlier consumption.