Chipotle is targeting the top of the K-shaped economy

Source: Business Insider

illustration by Cheng Xin/Getty ImagesChipotle will raise menu prices between 1% and 2% across the board this year. CEO Scott Boatwright said Chipotle's core customers probably won't be turned off by the increase. Chipotle's core consumers are digital natives who make over $100,000 and aren't shopping for deals.