Paramount+ got about 1 million new subscribers the day of its first UFC event, an exec told staffers

Source: Business Insider

Justin Gaethje (right) defeated Paddy Pimblett in the inaugural UFC match on Paramount+. Chris Unger/Zuffa LLCParamount+ brought in about 1 million new customers on the day of its first UFC event, an exec told staffers. The event was the second most-streamed sporting event on Paramount+, this person said.