I left Big Tech to start an herbal alcohol alternative. My sober-friendly brand is gaining traction with stressed executives.

Source: Business Insider

Altar Native founder Yasmin Santos stands behind her "beyond booze" bar, mixing a non-alcoholic drink. Courtesy of Yasmin SantosYasmin Santos, a former Meta ad specialist, turned her "kitchen witching" hobby into a wellness brand. Her herbal alcohol alternative tinctures target consumers seeking natural ways to relax.

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