My 15-year-old sister's sprawling Christmas list shows Y2K brands like Ed Hardy and Hollister are hot with teens again

Source: Business Insider

Ed Hardy is back, according to my 15-year-old sister. WWD/Penske Media via Getty ImagesMy Gen Alpha sister's Christmas list highlights the cyclical nature of teen fashion choices. Y2K brands like Ed Hardy and Hollister have caught her 15-year-old eye this year.