I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.

Source: Business Insider

Leslie Walsh, head of product strategy and development at Episode Four, explains how the agency uses AI 'hallucinations' to come up with creative advertising ideas. Andrew MillerEpisode Four, an ad agency in New York, created an AI tool called RYA to generate ideas for clients. The agency is leaning into the more nonsensical "hallucinations" to keep the ideas fresh.

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