Taylor Swift Leverages Scarcity Tactics to Drive $150M in Early Sales for 'The Life of a Showgirl' Album

Source: International Business Times

Taylor Swift's The Life of a Showgirl has dominated global charts and banked more than $150 million in profit within weeks, fueled by a rollout that's now being called one of the most aggressive marketing strategies in pop music. Industry insiders told Rob Shuter's Substack that Swift's 12th studio album moved more than 4 million full units shortly after release, with her team relying on an old but effective tactic: controlled scarcity. At launch, Swift's team blocked single-track purchases on iTunes, forcing fans to buy the album in full.