Starbucks CEO Brian Niccol explains what he's gotten wrong in his first year

Source: Business Insider

Brian Niccol spoke on Wednesday about the mistakes he has made during his first year as CEO of Starbucks. Eugene Gologursky/Getty Images for Fast CompanyBrian Niccol explained the mistake he made during his first year as Starbucks' CEO. He said he didn't position the turnaround plan as part of the cultural conversation quickly enough.