Starbucks CEO Brian Niccol explains why he's not worried about a cash-strapped middle class hurting sales

Source: Business Insider

Brian Niccol speaks at the Starbucks Leadership Experience in JuneAP Photo/John LocherMany consumers are cutting back on spending because of concerns about the economy. Starbucks CEO Brian Niccol has said that won't impact the chain's turnaround plans. Niccol said Starbucks wants to win customers over by being "the greatest customer service company.