The World Cup joins rock stars in dynamic ticket pricing — but it’ll mar the global game

Source: New York Post

FIFA, soccer’s global governing body, announced Thursday tickets for next year’s World Cup (co-hosted with Mexico and Canada) will be sold using dynamic pricing.   The controversial method, with prices fluctuating based on demand, means you’ll almost certainly pay more than $6,700 for a top-tier seat for the July 19 final at East Rutherford, NJ’s MetLife Stadium — around four times the cost at the last final, 2022 in Qatar. That’s the initial selling price if you manage to snag one in the first early draw.

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