Chipotle wants to turn dorm rooms into burrito bowls

Source: Business Insider

Chipotle launched a new line of dorm room merch in collaboration with Urban OutfittersChipotleChipotle announced an Urban Outfitters product line and a new loyalty program for college students. The products, geared toward Gen Z, include a Chipotle-themed blanket, lamp, and bean bag chairs. The loyalty program offers students points to redeem toward free meals — or save on guacamole.