Why the hype around cannabis drinks fizzled out

Source: Business Insider

 Getty images; Tyler Le/BISame drink, different year — and, hopefully, different result. That's Mark Thomas Lynn's approach to the relaunch of Afterdream, a cannabis drink, this year. His company — the premium spirits and beverage company AMASS Brands Group — originally released its THC-infused formulation in 2021, but they pulled it off the market after about nine months due to legal hurdles around where and how they could sell the drink.

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