I followed Critical Role to their Australia megashows. Screaming fans and a 5-hour merch line prove nerdworld is now big business.

Source: Business Insider

The Critical Role crew took over the Rod Laver Arena in Melbourne, where I sat a few rows from the stage, watching the crowd go wild. Steve Failows for Critical RoleI went to CR's live shows in Sydney and Melbourne and caught up with some of the cofounders. The excitement at the shows was fever-pitch, and I'd only seen its like at K-Pop concerts.