Who Makes Laundry Smell Nice? Meet The Professional 'Noses'

Source: International Business Times

Junior perfumers Attiya Setai, Shangyun Lyu and Alicia de Benito Cassado hold smell strips used to evaluate fragrances AFP In the laboratories of German fragrance and flavours giant Symrise, a citrus scent clings to the lab coats of trainees -- "noses" who are learning the art of making things smell good. These busy heroes of the world of smells and aromas shape the connection millions of consumers have with everyday items. While at high-end perfume labels, olfactory artists create scents for luxury body sprays, Symrise's experts work on everyday products that might range from mint-flavoured toothpaste to barbeque chips.