Source: International Business Times
A group of people take a selfie in front of a mural at La Placita de Santurce in San Juan, Puerto Rico on May 12, 2025 AFP The day before Bad Bunny kicked off his blockbuster residency that's expected to bring hundreds of millions of dollars to Puerto Rico while showcasing its rich culture, he posted a simple message: Shop Local. The ethos is core to his 30-show concert series in San Juan which, after nine performaces exclusive to residents, will open up to fans from elsewhere -- what many Boricuas, as Puerto Ricans are known, are hoping will serve as an exercise in responsible tourism. "It's an incredible moment for the island," said Davelyn Tardi of the promotional agency Discover Puerto Rico.
