TJX CEO wants you to find something on the rack that 'almost feels too cheap'

Source: Business Insider

TJ Maxx has seen strong sales and traffic gains in spite of a broader slowdown in apparel and housewares in recent years. Scott Olson/Getty ImagesTJ Maxx parent company TJX operates on a different playbook from most retailers. In particular, the CEO says it wants to give shoppers a "wow" factor from finding incredible value.