American brands like Coke and Jim Beam are paying the price abroad for Trump's trade war

Source: Business Insider

Jim Beam, owned by Japan-based Suntory Holdings, has been bracing for an anti-American backlash since the beginning of 2025. Scott Olson/Getty ImagesBacklash to tariffs and other US policies has hit some of the biggest American brands. Some shoppers abroad are avoiding products like Coca-Cola and Jim Beam, given their ties to the US.