How Marketplace Expansion Is Giving Retailers More Assortment Flexibility Without the Traditional Inventory Burden

Source: International Business Times

TopDawg E-commerce growth has traditionally presented retailers with a difficult tradeoff: expanding product selection can create new revenue opportunities, but carrying a broader assortment often requires more inventory, more capital and more operational complexity. That equation is beginning to change. The growth of online marketplaces, dropshipping technology and increasingly connected supplier networks is allowing retailers to expand both where they sell and what they sell without necessarily making the same upfront inventory commitments associated with traditional retail expansion.