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Millennials and Gen Z are excitedly buying Lego, plushies, and other toys. It's becoming big business.

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Harrison Woodward builds and collects Lego products, including cars. Cassidy Araiza for BIAs a child, you may have sung along to Toys R Us' iconic jingle about not wanting to grow up. Decades later, many millennial and Gen Z adults are taking that motto seriously.

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