How a 24-year-old turned advice from rich people into a $37 million business

Source: Business Insider

School of Hard Knocks founders, from left, Jack Dumoulin, James Dumoulin, and Josh Smith, want to be the "Barstool Sports of business. "School of Hard KnocksJames Dumoulin has turned street interviews with moguls into a business on track for $37 million in revenue this year. School of Hard Knocks uses staged drama to hook viewers and sells consulting services and memberships.

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