26% of Americans say influencers have swayed their vote. Political campaigns are racing to win them over.

Source: Business Insider

YouTuber Jake Paul joined President Trump for an Ohio rally ahead of the midterm elections. Aaron Schwartz/Stringer/Getty; BIThe battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page. One in four Americans say creator content has influenced who they voted for.