Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.

Source: Business Insider

Amazon's 'About You' pages have gone viral with silly — often incisive — descriptions of their customers. Bloomberg/Getty ImagesAmazon says its "About You" profiles use activity on its own services — not outside data. The profile draws on purchases, searches, reviews, lists, and Alexa for Shopping conversations.