Source: International Business Times
Customer identity and access management (CIAM) is one of those infrastructure decisions that quietly shapes everything else. Get it right, and users move through your app without friction, enterprise deals close faster, and your engineering team is not firefighting auth issues every quarter. Get it wrong, and you are dealing with drop-off at signup, painful SSO onboarding calls, and a codebase full of custom auth logic nobody wants to touch.
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