I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

Source: Business Insider

Colin Piper, CMO of BuildOps, said he fell into an 'empire-building' trap. Courtesy of Colin PiperA version of this post appears in the CMO Insider newsletter. Sign up for Business Insider's weekly marketing newsletter.

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I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.

I visited lesser-known parts of Japan. The trip taught me to say ‘yes’ more.

NJ towns ‘wasted’ $2.3M of opioid settlement on lavish purchases: ‘people are dying because of this’

Santa Monica forced to deploy new tactics as deadly violence descends on popular tourist spot

Yankees prospect Elmer Rodriguez shows off ‘electric arm’ in best outing of young career

Father and son, 10, stole over $7K worth of jewelry from Arizona arts center after kid signed visitor log

NYCFC signs Tayvon Gray to extension in boost to back line

Draymond Green says to ‘shut the hell up’ over NBA salary complaints

Sparks’ Cameron Brink blasts Enes Kanter Freedom over trans athletes: ‘Stupid piece of s—t’

Dodgers suffer excruciating loss, in more ways than one, with walk-off to Braves

Good Good Golf co-founder breaks silence on Callaway ad drama

Bone-chilling 911 call captures horrifying first moments of deadly Seattle festival shooting: ‘I’m losing blood’

Surprising twist in case against Penthouse Pet after dramatic courtroom outburst: ‘Just deport me’

Journeyman starter, lifeless bats fail Mets after adventurous squirrels steal show in loss to Brewers

Yankees offense busts out again in blowout win over Astros

Matt Leinart details his fumble with Rihanna