Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.

Source: Business Insider

Ted Mengiste, chief operating officer of Genesis Motor North America, said the luxury brand operates like a startup within Hyundai, a nearly 80-year-old company. David Dee Delgado/ReutersGenesis began as a Hyundai luxury model before becoming a stand-alone brand in 2015. It now sells sedans, SUVs, and EVs, and notched 5 straight years of record global sales.