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The $12.5 billion Lakers deal is a bet that sports TV will keep booming. The NFL may test that.

NFL
Business Insider Fews App News Provider
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Luke Hales/Getty; Mark Baker/AP; Getty Images; BIPrices for TV sports deals almost always go up. That's the rationale for Bob Iger and Josh Kushner paying a record amount for the LA Lakers. But over at the NFL — the dominant force in TV — there are signs that the rise won't go on forever.

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