Fast food's newest rival isn't another burger chain. It's the grocery store.

Source: Business Insider

As value-seeking behaviors among consumers intensify, the grocery store deli aisle is giving fast food chains a run for their money. Jeffrey Greenberg/Education Images/Universal Images Group via Getty ImagesFast-food chains are competing with grocery stores offering prepared meals to value-seeking diners. High fast-food prices have narrowed the cost gap with grocery prepared foods, boosting their appeal.