Source: International Business Times
Hisense Hisense, a leading brand in global consumer electronics and home appliances, is engaging football fans throughout the FIFA World Cup 2026TM with a series of interactive technology experiences at Sponsor Fan Experience (SFE) areas and FIFA Fan FestivalTM venues across tournament host cities. For football fans, a visit to the FIFA Fan FestivalTM could begin with the thrill of stepping up for a virtual penalty shootout, followed by capturing a personalized Champion Frame moment inspired by iconic World Cup celebrations. While every fan's journey is unique, Hisense is creating opportunities for visitors to do more than watch the tournament—they can become part of it.
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