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The AEW creative decision that helped change everything is paying off again

AEW
New York Post Fews App News Provider
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One of AEW’s simple and smartest booking decisions is paying off once again. I wrote a column in January 2023 suggesting a gimmick match that AEW could use as its star-making Money in the Bank or Royal Rumble-type vehicle to set wrestlers on a world championship chase and create the anticipation for the winners. Then, during my recent interview with Chris Jericho, he said something I had never thought of when it came to why AEW has had the resurgence it’s had — selling out Louis Armstrong Stadium and having Double or Nothing reportedly being one of its most-purchased pay-per-views at an expected 200,00-plus buys.

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