An entrepreneur who made Oprah's 'Favorite Things' explains how to create a product that people are obsessed with

Source: Business Insider

Tal Moore is the cofounder of Popsmith. Jason LeCras for BITal Moore's Popsmith popper made Oprah's coveted "Favorite Things" list in 2024. The entrepreneur said the product hit because of three things: aesthetics, experience, and flavor.