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Exploring How Generative AI Is Transforming Customer Experience and the Leadership Decisions That Shape Trust and Adoption

How Generative AI
International Business Times Fews App News Provider
Fews App Post Time ha 17h

Alice Pope Despite $30–40 billion in enterprise investment in generative artificial intelligence, AI pilot failure has become widespread, with 95% of corporate AI initiatives delivering no measurable return. At the same time, the challenge is not employee readiness, but a lack of clear leadership direction, as many organizations accelerate adoption without a defined strategy or the structural discipline required to support it. This gap between investment and execution is increasingly shaping how generative AI is experienced by customers.

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