Source: New York Post
Napa Valley officials and business leaders are rolling out a major shift in how visitors experience wine country as declining sales and changing consumer habits put pressure on the industry. The region, long known for high-end, reservation-only tastings at vineyard estates, is moving towards a more accessible model centered in downtown Napa. The new approach focuses on walkable wine tasting, fewer reservations and lower barriers for entry, according to Forbes magazine.
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