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Red Lobster’s cheap deals and promotions may be backfiring, experts warn, as losses mount

New York Post Fews App News Provider
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Originally Published by: Travis Kelce and Patrick Mahomes' steakhouse blasted over $650 dinner: 'The worst' Starbucks to prompt more tipping on card payments, fueling 'tip creep' backlash Three people hospitalized after city bus crashes into popular DC restaurant: officials Red Lobster’s push to lure diners with cheap deals may be backfiring, with one retail expert warning the strategy could be attracting the wrong customers as losses continue to mount. The Florida-based seafood chain — which filed for bankruptcy in 2024 — has leaned heavily on promotions like seafood boils and $20 lobster rolls to drive traffic. While the discounts have generated buzz and helped lift sales, they have not been enough to offset deeper financial challenges, according to a Bloomberg report.

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