A C-Suite executive at Pop Mart's biggest Chinese competitor explains what goes into making a hit toy like Labubu

Source: Business Insider

Robin Liu, Miniso's marketing chief, said there's a recipe for cooking up a golden IP like Labubu. MinisoA major Chinese toy executive said there is a formula for developing a successful IP like Labubu. Miniso's operating chief said that for a character to be popular, it has to look recognizable.