Source: International Business Times
McDonald's will roll out a fresh wave of cut‑price menu items across the US from April, offering staples such as McNuggets and sausage biscuits for $3 or less in an effort to lure back cash‑strapped customers hit by inflation, according to people briefed on the plans. The new McDonald's value push, which insiders say includes a $4 breakfast combo, marks the fast‑food giant's latest attempt to reassert itself as a go‑to option for budget diners. The move follows a year of uneasy trade‑offs for McDonald's and its franchisees, as rising food and labour costs collided with increasingly vocal complaints from customers who no longer viewed the chain as cheap.
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