Source: New York Post
John Tatum is one of the most plugged-in businessmen I know, and yet when the bombs started flying over his hotel room in downtown Doha — just a few minutes from the embattled US military facility in Qatar — he was stranded and helpless. “It was truly frightening,” Tatum, who runs the Dallas-based marketing firm Genesco Sports, told me late last week as he was scrambling to leave the oil-rich Gulf state and return to safety in the US. Tatum might not be a household name for many readers of The Post, but he is a legend on the sports business scene, a consummate salesman who matches some of the most recognizable brands (think PepsiCo, Verizon, Lowe’s, Anheuser-Busch, Frito-Lay, Visa, Campbells Soup) with some of the biggest stars in pro sports (Cowboy QB Dak Prescott, football greats, Tom Brady, Eli and Peyton Manning, soccer stars like Lionel Messi, David Beckham and many more).
