GoTo Foods is trying to turn mall brands into destination restaurants

Source: Business Insider

GoTo Foods' new CEO, Omer Gaijal, is aiming to make food court staples like Auntie Anne's, Cinnabon, and Jamba a key part of consumers' routines. GoTo FoodsThe decline of shopping malls has had an outsize impact on food court restaurants and snack brands. Now, GoTo Foods' new CEO, Omer Gajial, wants to make Jamba and Cinnabon destination spots.