Source: New York Post
LOS ANGELES — The change in the Islanders’ approach off the ice this season might be more dramatic than their shift on it. Not only has Matthew Schaefer, who was named the NHL’s first star of the week Monday after a two-goal performance to help the Islanders come back to beat the Panthers on Sunday night, helped turbocharge business, but the Isles have also taken a more proactive approach to their marketing, throwing out Lou Lamoriello’s rulebook that put tight strictures on social media content and prohibited promoting individual players over the team. See Also New York Islanders Ondrej Palat tells The Post he’s ‘happy’ to be fitting in with Islanders after whirlwind month In short, they’re approaching things like it’s 2026.
