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Celebrity-chef restaurants and Applebee's are using the same playbook

Applebee
Business Insider Fews App News Provider
Fews App Post Time ha 13h

Celebrity-chef restaurants and Applebee's have more in common than you might think. NurPhoto/Getty Images; Scott Olson/Getty Images; Tyler Le/BIStepping inside Gordon Ramsay's Hell's Kitchen in Atlantic City felt like entering a TV set, with mood lighting, marble floors, and screens playing his most iconic moments. Diners sipped $18 cocktails and scanned the menu for the dishes they knew would be there — Ramsay staples like beef Wellington and pub-style burgers, or the Caesar salad they'd already previewed online.

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