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Privacy, fairness concerns sparked by AI pricing that uses purchase history, data

New York Post Fews App News Provider
Fews App Post Time ha 9h

Originally Published by: Is the age of “surveillance pricing” upon us? Most Americans hope not, according to new research. The concept of retailers potentially using AI to set individual pricing for products based on a user’s data or purchasing history has naturally prompted concerns over privacy and fairness. Six in 10 (62%) Americans polled by Talker Research said they are either somewhat (33%) or very concerned (29%) about the prospect of having personalized pricing based on factors like their browsing habits, location or other data points.

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