Why fiber content is everywhere now (except in my own actual diet)

Source: Business Insider

Raisin Bran's new ad with Wiliam Shatner is riding the fibermaxxing trend. Kelloggs / Alan LinRaisin Bran is running a toilet-humor-heavy Super Bowl ad with William Shatner. Fiber is the latest trend, and Pepsi, Coca-Cola, and McDonald's are all looking to get in on it.

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