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San Francisco AI startups are facing 'insane competition' to buy billboards. Is it a vanity project or money well spent?

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SAN FRANCISCO, CALIFORNIA - SEPTEMBER 16: Billboards advertising AI companies are in high demand. Justin Sullivan/Getty ImagesAfter Kahlil Lalji closed the first funding round earlier this month for his new AI company, Natural, one of the first things he wanted to do with the money was embark on a rite of passage for new tech founders: Buying a billboard around San Francisco. He quickly found out he would have to be patient.

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