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How Coca-Cola's Fanta wants to use Hollywood to win Halloween

Fanta
Business Insider Fews App News Provider
Fews App Post Time ha 16h

With events like its Haunted Fanta Factory, a partnership with Universal and Blumhouse, Coca-Cola wants to own Halloween. Coca-ColaCoca-Cola's Fanta is going big on Halloween with a haunted house with Universal and Blumhouse. It's the latest example of how it's using Halloween as a way to get to Gen Z.

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