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Friend CEO says it's been 'quite entertaining' after his AI companion startup spent $1 million on subway ads that were immediately defaced

Friend
Business Insider Fews App News Provider
Fews App Post Time ha 1d

Defaced Friend ad in New York City on October 3, 2025. Business InsiderNew Yorkers are defacing ads for Friend, an AI wearable companion. Friend CEO Avi Schiffmann said the response has been "quite entertaining.

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