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Ad pros say Apple's chaotic new commercial fails at what the brand once did best

Apple
Business Insider Fews App News Provider
Fews App Post Time Hace 9h

@Apple/YouTubeApple's latest ad, featuring a chaotic family scene, has viewers and ad pros divided. Some viewers said the ad for its HomeView device was stressful, while others found it relatable. Ad pros say Apple failed to make HomeView feel like a desirable product.

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