Why Meta is winning the micro drama wars

Fuente: Business Insider

Mark Zuckerberg's Meta has become a huge beneficiary of the micro drama boom by harvesting ad dollars and free content at the same time. Finn Gomez/Getty ImagesMicro dramas are huge in China, and growing in the US and the rest of the world. The mini-shows are starting to turn into real ad money for Meta, the platform micro dramas depend on.

New York Post

Meta bans social media TikTok ads across the US

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