Forget the Strategy Decks. The Decision-Layer War Will Be Won in the API Docs

Fuente: International Business Times

Rahul Fernandes Rahul Fernandes Every trade outlet covering retail's AI moment has landed on the same phrase: the "decision layer. " It's the recommendation engines, conversational agents and pricing logic that now sit between a shopper's intent and their purchase. That framing is useful for a boardroom slide.